Lander Group
Lander Group Urban Development




April 25, 2005
Media Advisory

The Green Loft at Midtown: A unique opportunity for urban loft buyers to see what green could mean

What: Lander Sherman’s Green Loft at Midtown opens it doors to the public for three weeks, giving urban dwellers an opportunity to see what green could mean in their loft or urban home. The home features more than 30 eco-friendly products which meet the following criteria—

1) Great quality 2) Easy to source and install3) Cost effective4) Aesthetically pleasing.

Features include: Rubber and bamboo flooring, Wall separations made of translucent eco-resin and bear grass, Trendy new Interface Flor carpet tiles, Energy efficient technology applications, including a flip screen TV

When: Open for public viewing for three weeks, Saturday, April 30 - Sunday, May 22.
Open house hours are noon to 6 p.m. Thursday through Sunday.
Sneak Preview for Press: Friday, April 29 (9 a.m. to Noon) or call to arrange

Where: 2845 Colfax Avenue, #306
The Green Loft is part of the 72-unit Midtown Lofts, the first major housing development on the Midtown Greenway.

The Green Loft is featured on both the Parade of Homes EasyStreet event and the
Neighborhood Revitalization Program’s Minneapolis Saint Paul Home Tour.

Why: Buyer Education: The Green Loft at Midtown will give Twin Cities urban dwellers a chance to walk through an urban home to see what green could mean in their life.
o Green products will be identified by signage with descriptions of eco-friendly benefits.

Lander Sherman representatives will also offer guides tours and answer questions about the options, costs, availability and benefits of green finishes.
Context: While the Green Loft includes many unique green features, it is part of the 72-unit Midtown Lofts, an extremely eco-friendly development overall, reflecting the Lander Group’s commitment to environmentally friendly building practices. Development wide eco-friendly initiatives include low-e argon-gas filled Marvin windows, energy-efficient appliances, well-sealed building envelopes, and a well-designed public space that reflects the character of the natural environment and an innovative water runoff plan developed and implemented by Close
Landscape Architects.

For more information about the Green Loft at Midtown go to or contact Charlie Adair at 651-785-4712 or

Midtown Lofts is being developed by Lander Sherman, a partnership of The Lander Group, a Minneapolis-based, award-winning development firm specializing in urban in-fill development, and Sherman Associates, a recognized housing development and construction firm with more than 20 years of experience in the five-state region.


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