April 25, 2005
The Green Loft at Midtown: A unique opportunity
for urban loft buyers to see what green could mean
What: Lander Sherman’s
Green Loft at Midtown opens it doors to the public for three weeks,
giving urban dwellers an opportunity to see what green could mean
in their loft or urban home. The home features more than 30 eco-friendly
products which meet the following criteria—
1) Great quality 2) Easy to source and install3)
Cost effective4) Aesthetically pleasing.
Features include: Rubber
and bamboo flooring, Wall separations made of translucent eco-resin
and bear grass, Trendy new Interface Flor carpet tiles, Energy efficient
technology applications, including a flip screen TV
When: Open for public viewing
for three weeks, Saturday, April 30 - Sunday, May 22.
Open house hours are noon to 6 p.m. Thursday through Sunday.
Sneak Preview for Press: Friday, April 29 (9 a.m. to Noon) or call
Where: 2845 Colfax Avenue,
The Green Loft is part of the 72-unit Midtown Lofts, the first major
housing development on the Midtown Greenway.
The Green Loft is featured on both the Parade
of Homes EasyStreet event and the
Neighborhood Revitalization Program’s Minneapolis Saint Paul
Why: Buyer Education: The
Green Loft at Midtown will give Twin Cities urban dwellers a chance
to walk through an urban home to see what green could mean in their
o Green products will be identified by signage with descriptions
of eco-friendly benefits.
Lander Sherman representatives will also
offer guides tours and answer questions about the options, costs,
availability and benefits of green finishes.
Context: While the Green Loft includes many unique green features,
it is part of the 72-unit Midtown Lofts, an extremely eco-friendly
development overall, reflecting the Lander Group’s commitment
to environmentally friendly building practices. Development wide
eco-friendly initiatives include low-e argon-gas filled Marvin windows,
energy-efficient appliances, well-sealed building envelopes, and
a well-designed public space that reflects the character of the
natural environment and an innovative water runoff plan developed
and implemented by Close
For more information about the Green Loft
at Midtown go to www.themidtownlofts.com or contact Charlie Adair
at 651-785-4712 or email@example.com
Midtown Lofts is being developed by Lander
Sherman, a partnership of The Lander Group, a Minneapolis-based,
award-winning development firm specializing in urban in-fill development,
and Sherman Associates, a recognized housing development and
construction firm with more than 20 years of experience in the five-state